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China, a difficult but unavoidable world…

Whatever the activity domain involved, should we be experienced or beginners in this market, China remains often mysterious for the western culture.

Have we never felt frustrated, misunderstood, destabilized, in front of our Chinese interlocutors? Chinese paradoxes cannot leave us indifferent.
Are you aware that your Chinese interlocutors feel symmetrically the same concern?

Western and Chinese ways of thinking are not alike, but yet attract each other.

How to conciliate them, so as to establish an efficient relationship in full harmony?

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